Semynina O.A.
COGNITIVE EFFECT STRATEGIES IN MEDIA DISCOURSE ^{[№ 11 ' 2013]}
The article touches upon the study of cognitive effect strategies in the British modern quality press revealing the most efficient mechanisms of influence on the addressee in media discourse. Language expressive means which are used to achieve the desired effect are analysed.

Temkina V.L., Semynina O.A.
MODERN APPROACHES TO THE FICTION LANGUAGE ANALYSIS ^{[№ 11 ' 2013]}
The article touches upon the modern approaches to the fiction language analysis and presents manifold theoretical justification of the problem in the works of Russian and foreign scholars.