Milekhina T.A.
THE IMAGE OF ENTREPRENEUR IN RUSSIAN LITERATURE ^{[№ 11 ' 2005]}
The image of entrepreneur in Russian historical and cultural context, in Russian classical literature, modern literature, television films, mass media, according to the materials of students’ questioning is analyzed in this article. It is proved that steady stereotype of negative perception of entrepreneur, formed in Russian social consciousness does not reflect objective reality. The necessity of real image creating of a man-owner on the base of positive examples from native history is forming at the present time.