Markvart O.I.
PECULIARITIES OF NETWORK MARKETS AND NETWORK MONOPOLIZATION IN CONDITIONS OF MODERN INNOVATION PROCESS ^{[№ 11 ' 2007]}
Network markets, being the place and the method of network product distribution, are factor of network monopolization at the same time in conditions of modern science-technical progress introduction. Profitability of network monopoly appearance is proved with maximization of external network effect, but does not remove the problem of monopolistic regulation, which is revealed in definite moments of consumers’ behavior and their expenses of product consumption and use and entail working out of corresponded strategies.