Kokhanovsky E.V.
SPORT AS A CULTURAL INDUSTRY IN RUSSIA ^{[№ 7 ' 2012]}
As any other cultural industry, sport is aimed at the mass production of creative activity's tools and techniques. There are different models in the management of sport as to the involvement of the State. Тhe promotional message is sent to fans in the atmosphere of compassion. Television plays an important role in the implementation of sport potential in Russia.