Vestnik On-line
Orenburg State University october 31, 2020   RU/EN
Headings of Vestnik
Pedagogics
Psychology
Other

Search
Vak
Антиплагиат
Orcid
Viniti
ЭБС Лань
Rsl
Лицензия Creative Commons

Belochercovskaya N.V., Ivanchenko O.P.
MARKETING INNOVATIONS: APPROACHES, SORTS, SUBSTANCE AND IMPLEMENTATION [№ 4 ' 2014]
The article gives the deep analysis of the reasons of business downfall of the innovative products. It proves the necessity of innovative transformations in marketing practice. It also presents approaches for classification of marketing innovations, different sorts and substance of marketing innovations. It introduces the dynamics of implementation different sorts of marketing innovations in Russia in 2007–2011, as well as statistics for share of enterprises of Orenburg region implementing technological, engineering, managerial and marketing innovations.


[№ 12 (app.1) ' 2006]

Ivanchenko I.G.
RESEARCH OF THE COMPETITI-VE ENVIRONMENT IN THE MARKET OF MEANS OF PRODUCTION [№ 8 ' 2004]
The competitive environment of the enterprise in the market of means of production is examined in the article, kinds of a competition in industrial marketing are allocated and the analytical materials are submitted connected to research of the market of light hardware. Characteristics of the enterprises are allocated, their classification is carried out according to the factors reflecting abilities of the enterprises to compete on a home market. The conclusion is made about presence of a significant competition in the industry that determines the necessity of new approaches to the development of methods and means of competitive struggle.


Editor-in-chief
Zhanna Anatolievna
Ermakova

Crossref
Cyberleninka
Doi
Europeanlibrary
Googleacademy
scienceindex
worldcat
© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: Ж.А. Ермакова
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
1999–2020 © CIT OSU