Belochercovskaya N.V., Ivanchenko O.P.
MARKETING INNOVATIONS: APPROACHES, SORTS, SUBSTANCE AND IMPLEMENTATION ^{[№ 4 ' 2014]}
The article gives the deep analysis of the reasons of business downfall of the innovative products. It proves the necessity of innovative transformations in marketing practice. It also presents approaches for classification of marketing innovations, different sorts and substance of marketing innovations. It introduces the dynamics of implementation different sorts of marketing innovations in Russia in 2007–2011, as well as statistics for share of enterprises of Orenburg region implementing technological, engineering, managerial and marketing innovations.

^{[№ 12 (app.1) ' 2006]}

Ivanchenko I.G.
RESEARCH OF THE COMPETITI-VE ENVIRONMENT IN THE MARKET OF MEANS OF PRODUCTION ^{[№ 8 ' 2004]}
The competitive environment of the enterprise in the market of means of production is examined in the article, kinds of a competition in industrial marketing are allocated and the analytical materials are submitted connected to research of the market of light hardware. Characteristics of the enterprises are allocated, their classification is carried out according to the factors reflecting abilities of the enterprises to compete on a home market. The conclusion is made about presence of a significant competition in the industry that determines the necessity of new approaches to the development of methods and means of competitive struggle.