Florya A.V., Kornosenkov S.V.
ARGUMENT AD HOMINEM: POSSIBILITY OF ITS CORRECT USAGE AT PUBLICISM ^{[№ 1 ' 2007]}
Argumentum ad hominem ("passing to personalities") is a rude violation of semantic text correctness, which is logical trick, impossible at respectable publicism. However this phenomenon is polysemantic and not only negative. It is expressive and attractive attention method and talented literary men can use it in a civilized manner and productively, with advantage for artistic aims. One of the more typical methods of its reunderstanding is "reflection" of other’s speech manner and derision of authors, resorting to "passing to personalities". Such authors make it roughly and primitively, and their exposers turn this trick into witty method of parody.

Florya A.V.
EXPLANATORY DICTIONARY AS MEANS OF CONSCIOUSNESS MANIPULATION ^{[№ 11 ' 2006]}
The basic subject of the article is violation of semantic correctness in word explanation in modern dictionaries. A separate subject of this work is tendentious selection of quotations and their discrepancy with formal interpretation of meaning. Word definition can be objective, but example to it can bear one-sided, ideologically significant additional meaning. The author separately considers certain individual ways of unfair use of quotations. The basic idea of the article is: when volume and illustrative destination of a quotation are exceeded, we deal with manipulation. When a dictionary’s author admits serious professional violations – this is also a sign of manipulation, not dilettantism.

Florya A.V.
EXPERIENCE OF LINGUISTIC METAEXAMINATION ^{[№ 5 ' 2005]}
The author of the article tries to take the independent analysis of unquotable retorts of F.Kirkorov in connection with scandalous Rostov press conference. They were originally commented by professor A.Baranov and intended for the court. The text of this examination – is more interesting document, than its (examination) object. It is an example of the tendentious composition with some characteristic attributes: the limited statement of problems, alogisms, attributing of subjective notes to communicators’ retorts.

Florya A.V., Lipatova E.G.
ABOUT AUTHENTICITYU OF MASS MEDIA ^{[№ 1 ' 2004]}
In the given article the opposition is considered as insufficient of "democratic" and "opposition" journalism. Authors add the opposition according to the principle of authenticity and define its differential attributes.

Florya A.V.
WORD-FORMATION IN STYLISTIC ASPECT ^{[№ 7 ' 2003]}
This article is devoted to expressive opportunities of linguistic units of word-formation level in fiction texts. The fragment of school-book "The Russian stylistics".

Florya A.V.
FICTIONALITY AS DETECTIVE INTRIGUE CONSTITUENT ^{[№ 7 ' 2002]}
The article is devoted to the means system which intensify the readerTs attention and raise the interest to the detective story The educational supplies fragment i.Russian Stylisticsls.

A.V.Florja, L.V.Kosirenko
ARTISTIC REDISTRIBUTION MANNER ^{[№ 2 ' 2002]}
The article serutinizes the artistic redistribution manner unline the artistic retelling. It also analyses the "Golden Key" text by A.N.Tolstoi comparing it with "Pinokkio's Adventures" by K.Kollody.

A. V. Florya
LINGUAESTHETICAL EFFECT OF THE NOUNS ACCUMULATED IN A LITERARY TEXT ^{[№ 3 ' 2001]}
The theme of the article is the disposition of the nouns in the extremal points of a poetical text. The main meaning of this method is the interiorizating a fictional reality of the text by the readers. The fragment of the manual "Descriptive Decoding Stylistics. Part II. Grammar"

A.V. Fiorya
SPEAKING ON RUSSIAN NEOLOGY ^{[№ 2 ' 2000]}
The article deals with the trichotomy "new/potential/occasional words". It also points out some specific types of lexical newformations in accordance with language system and individual creative work of the writer.