Cherkashina T.T., Chernova I.V., Novikova N.S.
SOCIOCULTURAL CRASHING MENTAL ATTITUDES: AXIOLOGICAL TRANSFORMATION OF HUMANITARIAN EDUCATION ^{[№ 3 ' 2019]}
In modern Russia, ideological attitudes in the education system, which are “as if” canceled, implicitly form in the minds of the younger generation a picture of the world, which today is called by many “inverted”. In this regard, the key task of humanitarian education at the state level is the education of patriotically-minded young people with independent thinking, having a creative outlook, professional knowledge, demonstrating a high culture.
The article discusses sociocultural problems that are reflected in the linguistic consciousness of the younger generation of Russians; analyzes the key ideological attitudes of humanistic education, compares the concept of patriotic education of young people as anti-crisis measures to preserve the security of the country; with linguistic sociocultural approaches, worldview pluralism is considered and its consequences are discussed — the “inverted” consciousness of students, which postulates the need for “vaccination” of patriotism. Language transformations at the level of lexical substitutions lead to serious cognitive changes in the linguistic consciousness and, as a result, to mental disruptions. The crisis of axiological values that baffled not only the younger generation, but also adults, the search for an answer to the question of what is true, what is good and what is bad, actualizes the solution of a number of questions for the teacher. The teacher should act as the organizer of the study of a specific situation, inviting all students to jointly search for the truth. Ideally, the dialogue with the student should be a dialogue with the person, and not with the average object of study.
The main task of education as the most complex social institution becomes the revival of humanistic traditions peculiar to the Russian mentality. Anti-crisis measures to inoculate morality and patriotism are today the social order of modern education.

Chernova Е.N., Lysenko Е.V.
THE REGULARITY OF TRACE ELEMENTS TRANSFER OF THE FOOD CHAIN PLANKTON — MOLLUSCS ^{[№ 10 ' 2016]}
The microelement concentrations (Pb, Zn, Cd, Cu) were studied in organisms of a trophic chain “plankton — mollusks (filter feeders)” from the lagoon lakes of the coast of the Sea of Japan comparing to published data. It was shown that microelements distribution on trophic chain “producer — first level consumer” depends from the specific surface area, microelement concentration and suspended organic matter in water and food, the form of existence an element in water. Microelements do not have biological magnification through the food chain plankton — filter feeders in the lagoon lakes from the coast of the Sea of Japan: Pb content is reduced, which is associated with a decrease of the specific surface area of consumers and probably with the predominant suspended form of the element in the water. The concentrations of Zn, Cu and Cd remain practically unchanged despite the reduction of the specific surface area. It is connected with the high rate of consumer's filtration, which is provided by low organic carbon and low heavy metals concentrations in the water. The concentrations of Pb, Cu and Cd in consumers-filter feeders from reservoirs contaminated by metals and organic matter can be increased, despite a decline of the consumers specific surface area and lower filtration rate due to feeding of the components with different original content of microelements.

Efremov I.V., Gorshenina E.L., Solopova V.A., Rakhimova N.N., Ryabykh E.I., Chernova O.N.
COMPREHENSIVE ASSESSMENT AND RISK MIGRATION ABILITY OF HEAVY METAL CONTAMINATION OF SOIL AND VEGETATION COMPONENT SYSTEMS ^{[№ 13 ' 2015]}
In this paper, when considering the transport processes and substances such as heavy metals in the components of soil-plant systems assumed that this process is probabilistic in nature. The second assumption we adopted the current status of the independence of the system components from its previous state. This allowed us to consider the soil-plant system as a Markov chain with a finite number of states. The probabilities of a state determines the intensity of transitions substances system components. On the basis of the constructed mathematical models to calculate the risk of contamination of the soil, aboveground and root systems of plants with heavy metals. The risk of contamination of components of soil-plant system shows the likelihood that heavy metals accumulate in the soil, the root system and aboveground plant parts. The intensity of transition shows the magnitude and direction of transport of substances (heavy metal) the components of the system. Integral indicators characterize the overall distribution of heavy metals in the soil-plant-specific system. The differential indicator shows the distribution of one or the other metal in the soil-plant system.

Chernova O.A.
BACKBONE PRINCIPALS OF FORMING OF INNOVATION REGIONAL DEVELOPMENT STRATEGY ^{[№ 10 ' 2009]}
The lacks of existing methodology of planning of innovational development of regions leaded to the development of intraregional disproportion are analyzed in this article. It is noted that the regional development is realized exclusively in frames of branch approach ignoring the tasks of spatial development. The author suggests principals guaranteeing the forming of conditions for system-constructive activity of regional economic subjects.

Korabeinikov I.N., Gamova O.N., Inevatova O.A., Chernova E.V.
MODERN ASPECTS OF INFORMATION TECHNOLOGIES DEVELOPMENT ^{[№ 8 ' 2008]}
This article is devoted to the studying of modern aspects of effective development of information technologies. Existing interpretations of such conceptions as "net economy", "information economy", "information society" and some others are analyzed in this work. The analysis of worldwide and native approaches determined perspectives of information technologies development is given here. Also the problems of effective introduction of information technologies into economy are analyzed and classified in this article.