V.N. Antoshkin
SOCIAL - STATISTICAL FACTORS IN MANAGEMENT OF COMMUNICATIVE ACTIVITY ^{[№ 6 ' 2003]}
The support on social - statistical factors allows to develop integral communicative technology of work with people. Moreover, homeostatic factors - are the real instrument of reorganization and innovations. The revealing of available socially - typological resources of collective gives the information of what is possible to expect to the manager from the command, what will be the character of course of processes of the communications in the organization, efficiency of the decision of business problems, deep motives of behavior and integrity of workers, functional compatibility, solidity and integrity of collective. The similar information is necessary in respect of clients, consumers, customers, partners to develop acceptable ways and methods of communicative interaction with them. The information on static aspects of subjects and objects of communicative activity makes a basis for forecasting dynamics of interaction (that is necessary to expect in the future). Only in such way it is possible to provide with image dialectic unity of stability and development of social structures.