Akulova Y.N.
SYSTEM OF INDICATORS FOR ASSESSING ENERGY EFFICIENCY AS A FACTOR IN ECONOMIC GROWTH ^{[№ 4 ' 2014]}
We consider energy efficiency as a factor of economic growth. Analyzed sco-recards proposed by Russian specialists in the field of energy efficiency and conservation. Proposed and justified system of indicators to measure the energy efficiency of the economy of the Orenburg region. Identified problems that arise when evaluating the energy efficiency of the economy of the Orenburg region.

Akulova A.Sh.
CORPORATE IMAGE AS A FACTOR OF INFLUENCING THE MARKETING BEHAVIOR OF BUYERS ^{[№ 8 ' 2007]}
The article considers the issues of making decisions concerning a purchase, as well as various factors affecting the market behavior of buyers.

Chebykina M.V., Akulova A.Sh.
BUSINESS IMAGE, ITS REPUTATION AT THE SYSTEM OF MARKETING COMMUNICATIONS OF AN ENTERPRISE ^{[№ 4 ' 2007]}
The authors research in detail the questions of image at the system of marketing communications. It is noted that corporative identification (or corporative image) influences greatly on business, based on this it is necessary to plan and forecast.