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Makarova T.V. SMALL SIZE EDITIONS AS EFFECTIVE WAY THROUGH PRODVEZHENIYA VISUAL BRAND IDENTIFICATION.The article touched on the actual problem today development of the visual brand identity. The increased level of competition, use of information technology make it necessary to establish and follow the new rules in the design of identity. The basic principles for the use of the SVR, in particular, through the use of visual identification when creating corporate greeting cards. Key words: identity, SVR, visual brand identity design, corporate cards.
References:
1. Airey, J., logo and corporate identity. Designer's Guide. Logo Design Love: A Guide to Creating Iconic Brand Identities / David Airey, Peter, 2011 — 406. — ISBN. — 978-5-459-00289-8, 978-0321660763.
2. Design: History and Theory: Textbook. Manual for students of architecture and design professions NA Koveshnikova. — 4th ed., Ster.-M. / / Omega — L 2008. — 224 p.: University textbook., — Bibliography. — S. 193-194., — ISBN 978-5-5-36500834-2.
3. http://habrahabr.ru/post/30826/
4. www.logolounge.com
5. http://www.inspire.com.ua/knowledge/articles/integrated/
About this article
Author: Makarova T.V.
Year: 2014
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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