Zhelondievskaya L.V. DESIGN FUNCTIONS IN MODERN COMMUNICATIONIn article functions of design object and its information image created by technologies of branding, in the conditions of modern communication are analyzed.Design is considered an integral part of marketing communication.Key words: design functions, information image, design object, branding, communication, visual identification.
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About this article
Author: Zhelondievskaya L.V.
Year: 2014
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