2012, № 13 (149)

Zverkov A.I. EXPANSION AND SEARCH CUSTOMER– CENTRICAPPROACH BANKS TO EFFICIENTLY SERVICE CHANNELSThe paper shows that under current conditions, with the current level of innovative development, customers like never before, expect to increase solution quality banking services with extensive use of technologies remote maintenance. Proposed distribution of the banking customer-centric approach, focused on the expansion, development and active promotion channels remotely.Key words: financial intermediaries, sales channels of banking products, Internet banking, services, channels remote access, multi-channel services, expansion, regional banks.

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About this article

Author: Zverkov A.I.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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