Vestnik On-line
Orenburg State University november 05, 2024   RU/EN
Headings of Vestnik
Pedagogics
Psychology
Other

Search
Vak
Антиплагиат
Orcid
Viniti
ЭБС Лань
Rsl
Лицензия Creative Commons

2012, № 8 (144)



Sharipov T.F. METHODOLOGY RESEARCHES OF ENGINEERING ENTERPRISE'S COMPETITIVE POTENTIALThe article discusses the essence of competitive potential of engineering company research, which introduces evaluation of its functioning in terms of availability of internal and external competitive advantages. Particular attention is paid to the specific branch of machine building. There was proposed the scheme of methodology of evaluation for competitive advantages of engineering enterprise which is based on 6 groups of features composed several stages: estimation of researching purpose, selection of evaluative object, selection of comparative base, the estimation of competitive advantages, competitive analysis, calculation of group indices, the ranking of competitive advantages, the selection of competitive advantage for evaluation, selection method.Key words: competitiveness, advantage, economic efficiency, assessment methodology, a strategic plan, engineering.

Download
References:

1. Azoev G.L., Chelenkov A.P. Competitive advantages of firms. — Moscow: News, 2000. — 256 р.

2. Analysis of the competitive advantages of a commercial organization. — Yekaterinburg: Izd PKI UGLU, 1997. — 50 р.

3. Bobrovnikov G.N., Gavrilova L.D. Activities of international organizations to overcome the technical barriers to trade. — Moscow: Academy of agriculture, 1991. — 60 р.

4. Golovihin S.A., Danilkin V.A. Formation of demand for high-technology engineering products by providing a competitive advantages // Reforming the management system for the modern enterprise. — Penza: MNITS, 2003. — Р. 29–30.

5. Lambe, J. Strategic Marketing: The European perspective: Lane. Translated from French. — St Petersburg: Science, 1996. — 589 р.

6. Nezhivenko, E.A. Interaction of competitiveness and the educational potential of machine-building enterprise. — Chelyabinsk: Chelyaba. state. univ., 2003. — 305 р.

7. Nezhivenko, E.A. Some aspects of the interaction of competitive state engineering enterprise with its educational potential // Vestn. Orenb. state. univ. — 2003. — №3. — P. 78–84.

8. Porter, M. Business struggle: Per. from English. — Moscow: Izd.house "Williams", 2001. — 495 p.

9. Fatkhutdinov, R. Competitiveness of the organization in crisis: the economy, marketing, management. — Moscow: Publishing and bookselling center "Marketing", 2002. — 892 p.


About this article

Author: Sharipov T.F.

Year: 2012


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

Crossref
Cyberleninka
Doi
Europeanlibrary
Googleacademy
scienceindex
worldcat
© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
1999–2024 © CIT OSU