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2011, № 13



Marchenko V.N. WORKING OUT OF THE COMPLEX OF MARKETING OF THE RETAIL TRADING NETWORKIn article the major modern objects of branch of trade — retail trading networks are investigated. The basic attention is given questions of application of marketing of relations in the course of formation of a complex of marketing of a retail trading network. Key words: trade, a retail trading network, marketing of relations, the consumer, a marketing complex, value.

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References:

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About this article

Author: Marchenko V.N.

Year: 2011


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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