|
|
|
Belousov K.I., Zelyanskaya N.L. IMAGE DISCOURSE AS THE MECHANISM OF ORIENTATION OF AN ELECTOR IN THE POLITICAL FIELDThe article is devoted to the description of the theoretical basis of study of the image discourse as a new branch of linguistic research made in the interdiscipline field of the applied linguistics and political marketingKey words: the image discourse, linguiopolitology, linguiopracsiology, mediatexts, conceptsphere, web-monitoring, frame.
References:
1. Belousov, K.I. Image and its Linguistical reconstruction / K.I. Belousov, N.L. Zelyanskaya // Marketing in Russia and abroad. — M.: Finpress, 2009. — №6 (74). — P. 55–65.
2. Belousov, K.I. Linguiopracsiology and Monitoring of the Internet (The Internet Audience About the Health Passport of a Schoolchild) / K.I. Belousov, N.L. Zelyanskaya // Practical Marketing. — M., 2010. — №12 (166). — P. 22–40.
3. Bulgakova, O.V. Image Economical Discourse on the Pages of an Issue (based on the example of the business supplement of the region newspaper Red Banner) // Herald TSPU. — 2007. — Issue 2 (65). — P. 61–65.
4. Ganter, B. The Types of Consumers. The Introduction to the Psychographics / B. Ganter, A. Fernham. — SPb.: Piter, 2001. — 304 p.
5. Iorgensen, M.B. Discourse Analyses. The Theory and Method. / M.B. Iorgensen, L.J. Fillipe. — Harcov: Humanitarian Centre, 2008. — 352 p.
6. Karelov, S. Octupus Paul is not Nesessary. Collective Predictions, Based on the Pentagon Elaborations Become More and More Effective / S. Karelov. — http://slon.ru/blogs/karelovs/post/582827.
7. Kiuru, K.V. Image Political Mediatext: the Institutionalization of the Notion and Jenre Typology / K.V. Kiuru // Herald of ChelSU, 2008. — №9. — P. 52–57.
8. Minsky, M. Frames for Presentation of Knowledge / M. Minsky. — M.: Energia, 1979. — 151 p.
9. Mozer, K. Psychology of Marketing and Advertising / K. Mozer. — Harkov: Humanitarian Centre, 2004. — 380 p.
10. Rozhdestvensky, U.V. Theory of Rhetoric / U.V. Rozhdestvensky. — M.: Dobrosvet, 1997. — 597 p.
About this article
Authors: Belousov K.I., Zelyanskaya N.L.
Year: 2011
|
|
Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
|
|