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Zverkova T.N.

2012, № 13 (149)


Zverkova T.N.
CUSTOMER ORIENTATION AS PREREQUISITE IMPROVEMENT RETAIL BANKING
Investigated the lack of comprehensive theoretical developments on the issue klientoorientrovannosti in regional commercial banks. The necessity of the restructuring and transformation of the model of the banking business in the region. Directions of customer-centric strategies that may influence the formation of an environment with a high level of service in banking.
Key words: regional banks, commercial banks, the customer, customer-centric approach, customer satisfaction, customer relationship management, strategy, segmentation, positioning, model.

2010, № 13


Zverkova T.N.
RATINGS OF BANK BRANCHES
In the article features the analysis of bank branches, analyzed, and suggested approaches to justifying the use of complex-rated activities of branches.
Key words: rating score, analysis of bank branches, the method of analysis.

2008, № 9


Zverkova T.N., Zverkov A.I.
STATUS OF REGIONAL BANKS: QUESTIONS OF INSTITUTIONAL APPROACH USE
Specificity of regional bank activity is shown in this article and also their relation with regional economy is indicated here. Preconditions which are necessary for institutional approach use to establishment of regional banks status are determined and also conditions necessary for its realization are formed in this work.

2007, № 10


Zverkova T.N.
ORENBURG CITY PUBLIC BANK: MISSING PAGES AND UNLEARNED LESSONS
Mechanism and specificity of pre-revolutionary city public banks activity are researched in this article and their relations with regional economy are marked here. Prerequisites necessary for effective functioning of regional bank business of modern Russia are determined here. The conclusion of necessity of city public banks experience using for determination of modern regional bank status, its wording in Russian legislation is made in this work.


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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Учредитель: Оренбургский государственный университет (ОГУ)
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